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A recent study reveals that Filipino Gen Z prefers genuine, relatable endorsers over flashy celebrities. Learn how brands can adapt. Contrary to conventional marketing wisdom, the tech-savvy and discerning Filipino Gen Z values authenticity and trustworthiness over the glitz and glamour associated with celebrity endorsements, according to a recent study. The study is part of …
Discover the future of wearables with the HUAWEI WATCH GT 5 Series! Pre-order yours now and elevate your fitness and style game. Manila, Philippines (September 26, 2024) — HUAWEI has launched its latest innovation in wearable technology, the HUAWEI WATCH GT 5 Series, now available for pre-order. With its sophisticated design and advanced capabilities, the …
BBW Bacolod / The Big Bad Wolf Book Sale is almost over! Don’t miss out on the final days of epic deals. Catch us at SM City Bacolod until September 29! Manila, Philippines — Awooo! Calling all Wolfies of Bacolod! Big Bad Wolf is packing up and leaving town in a few days, so run …
BBW / The Wolf is back in Bacolod! Over 2 million books up to 95% off at the Big Bad Wolf Book Sale. Don’t miss out—September 20-29 at SM City Bacolod! The Wolf huffs and puffs, blowing the house down at the City of Smiles! Big Bad Wolf has finally returned to Bacolod! Still in …
Discover how SM City Baguio’s Rainwater Treatment Facility processes over 17,000 cubic meters of rainwater into safe, potable water, contributing to water security. SM City Baguio is making significant strides in water stewardship with its innovative rainwater treatment facility (RTF), launched in July 2023. In the months since, the facility has already processed over 17,111.80 …
Net Zero by 2040 / Sustainability starts with us! Discover how SM Prime is tackling waste management, climate action, and community development through its groundbreaking sustainability programs. Sustainability has become a driving force across every industry. For SM Prime Holdings, Inc. (SM Prime), one of Asia’s leading integrated property developers, sustainability is elevated through a …
Net Zero Emissions / SM Prime is setting the standard with a pledge to achieve net zero emissions by 2040. Discover how sustainable business can be the future of climate action! As we enter typhoon season, recent extreme weather events have once again underscored the Philippines’ vulnerability to such conditions. As the nation grapples with …
SM Prime Holdings (SM Prime) played a pivotal role in advancing sustainable urban development by hosting the 7th annual Association of Pacific Rim Universities – Sustainable Cities and Landscapes (APRU-SCL) 2024 Conference and 3rd International Conference on Human Settlements Planning and Development (ICHSPD) at SMX Convention Center Aura. This prestigious event, organized by the University …
The International Coastal Clean-Up (ICC) is back for another year and is shaping up to be the biggest one yet, taking place simultaneously on September 21 in 15 different SM Supermalls across the country: SM By the Bay at SM Mall of Asia Complex, SM Tuguegarao Downtown, SM City Tuguegarao, SM City Bataan, SM City …
Climate Resilience / SM Prime and WWF-Philippines are setting the pace for sustainable development in the Philippines. Together, we can build cities that thrive in the face of climate challenges. The Philippines tops the list of countries with the highest disaster risk, thus building our capacity to respond, bounce back and adapt to intensifying climate …
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