The pandemic causes significant changes in consumer shopping behavior. Brands increase their marketing efforts to expand their e-commerce platforms such as Shopee, South-East Asia’s leading e-commerce platform, and Taiwan.
With the spread of digital transformation among online shoppers, three brands share how they remain a top-of-the-art player in the digital space by supporting Shopee’s ecosystem.
Unilever continuously optimized its marketing strategy based on the most relevant for shoppers and which will help address their current needs.
The brand provides Philippine shoppers with secure access through Shopee to a wide array of personalized care, home care, and food products.
Shoppers can now provide timely feedback to enhance their shopping experience online. They can also maximize the entire range of in-app solutions on the Shopee Platform, like search, business affiliations, and livelihoods.
With these strategies, Unilever has recorded a 23x increase in orders during their Beauty Super Brand Day campaign in August 2020 and has achieved a 15x increase in shop views.
This growth was even transcended into their ‘Malasakit for all’ mission to help Filipinos affected by the pandemic. Unilever contributed to the first Shopee Bayanihan Frontliner package in 2020 to increase aid to the Filipino frontliners.
Jackie Manago Nepomuceno, Digital Commerce Marketing at Unilever Philippines, said, “We see Shopee as a strategic partner in driving a streamlined shopping experience for the omnichannel shopper.”
“We partner closely with retailers, such as Shopee, in making our brands and products available for purchase. Through strong collaboration, we can design a unique, relevant, and seamless shopping experience with new and existing shoppers.“
Clothing brand INSPI launched an official Shopee store to reach a broader target market and interact more with their shoppers. INSPI can now deliver new and best-selling products to more than 625 000 followers on its account, using Shopee’s informative sales center and interactive in-app features such as Shopee Live and Shopee Feed.
They also used these features during major campaigns to show the best deals. The brand recorded 13 times more orders on its Super Brand Day last October than on average.
Kathryn Joyce Navalta, Senior Account Officer at INSPI, said, “Our partnership with Shopee has boosted our brand’s growth, despite the ongoing pandemic. “
“Shopee’s innovative in-app features helped us reach more shoppers and better engage with them regularly. We will continue to work with Shopee to provide our shoppers with the best shopping experience.”
OPPO, the world’s leading smart device company regards its partnership with Shopee as an opportunity for the e-commerce industry to exploit its ecosystem to its fullest advantage.
They are now in an exciting position to reach a whole new audience via in-app marketing tools like live streams, chats, and Shopee Feed. As shown during the Shopee’s Super Brand Day last September 2020, OPPO has enjoyed considerable success on the platform, where sales were 17 times higher.
Jenny Liu, Operations Director at OPPO Philippines, said, “Our partnership with Shopee allows us to keep growing and satisfying our customers even with targeted efforts. We know the importance of gaining the full trust of our shoppers, and will keep refining our online store on Shopee to provide the best services and products.”
Martin Yu, Director at Shopee Philippines, said, “We are glad to see our brand partners like Unilever, OPPO, and INSPI achieve significant growth since joining our platform. We leave no stone unturned in finding innovative ways to support our partners’ growth, and this is how we commit to supporting our partner brands through their e-commerce journey.”
To provide customers more ways to access brands easily, the Shopee 5.5 Brands Festival is happening until May 5. There will be discounts up to 90% off, flash deals up to 50% off, free shipping without minimum spend, and 50% cashback from crowd favorites such as OPPO, Vivo, Realme, Colgate, Abbott, L’Oreal Paris, Enfagrow, Procter & Gamble, Olay, Unilever, Nestle, Colourette Cosmetics, and Maybelline.
Shoppers can also expect exclusive perks from ShopeePay. Get all-day free shipping vouchers and 55% cashback, both with no minimum spend. Buy ₱10 worth of data for ₱1, ₱5 load for only ₱1, and ₱10 load for only ₱5 with ShopeePay. Pay bills on Shopee and get up to 25% cashback, capped at 150 coins.
For more information on the Shopee 5.5 Brands Festival, visit https://shopee.ph/m/5-5-2. Download the Shopee app for free via
the App Store or Google Play.
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