The pandemic causes significant changes in consumer shopping behavior. Brands increase their marketing efforts to expand their e-commerce platforms such as Shopee, South-East Asiaโs leading e-commerce platform, and Taiwan.ย
With the spread of digital transformation among online shoppers, three brands share how they remain a top-of-the-art player in the digital space by supporting Shopeeโs ecosystem.
Unileverย
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Unilever continuously optimized its marketing strategy based on the most relevant for shoppers and which will help address their current needs.ย
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The brand provides Philippine shoppers with secure access through Shopee to a wide array of personalized care, home care, and food products.ย
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Shoppers can now provide timely feedback to enhance their shopping experience online. They can also maximize the entire range of in-app solutions on the Shopee Platform, like search, business affiliations, and livelihoods.ย
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With these strategies, Unilever has recorded a 23x increase in orders during their Beauty Super Brand Day campaign in August 2020 and has achieved a 15x increase in shop views.
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This growth was even transcended into their โMalasakit for allโ mission to help Filipinos affected by the pandemic. Unilever contributed to the first Shopee Bayanihan Frontliner package in 2020 to increase aid to the Filipino frontliners.
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Jackie Managoย Nepomuceno, Digital Commerce Marketing at Unilever Philippines, said, โWe see Shopee as a strategicย partner in driving a streamlined shopping experience for the omnichannelย shopper.โ
โWe partner closely with retailers, such as Shopee, in making ourย brands and products available for purchase. Through strong collaboration, weย can design a unique, relevant, and seamless shopping experience with new andย existing shoppers.โ
INSPI
Clothing brand INSPI launched an official Shopee store to reach a broader target market and interact more with their shoppers. INSPI can now deliver new and best-selling products to more than 625 000 followers on its account, using Shopeeโs informative sales center and interactive in-app features such as Shopee Live and Shopee Feed.
They also used these features during major campaigns to show the best deals. The brand recorded 13 times more orders on its Super Brand Day last October than on average.
Kathryn Joyceย Navalta, Senior Account Officer at INSPI, said, โOur partnership with Shopeeย has boosted our brandโs growth, despite the ongoing pandemic. โ
โShopeeโs innovativeย in-app features helped us reach more shoppers and better engage with themย regularly. We will continue to work with Shopee to provide our shoppers withย the best shopping experience.โ
OPPO
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OPPO, the worldโsย leading smart device company regards its partnership with Shopee as anย opportunity for the e-commerce industry to exploit its ecosystem to its fullestย advantage.ย
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They are now in an exciting position to reach a whole new audience via in-app marketing tools like live streams, chats, and Shopee Feed. As shown during the Shopeeโs Super Brand Day last September 2020, OPPO has enjoyed considerable success on the platform, where sales were 17 times higher.
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Jenny Liu, Operations Director at OPPO Philippines, said, โOur partnership with Shopeeย allows us to keep growing and satisfying our customers even with targetedย efforts. We know the importance of gaining the full trust of our shoppers, andย will keep refining our online store on Shopee to provide the best services andย products.โ
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Martin Yu,ย Director at Shopee Philippines,ย said, โWe are glad to see our brand partners like Unilever, OPPO, and INSPIย achieve significant growth since joining our platform. We leave no stoneย unturned in finding innovative ways to support our partnersโ growth, and thisย is how we commit to supporting our partner brands through their e-commerceย journey.โย
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To provide customers more ways to access brands easily, theย Shopee 5.5 Brands Festivalย is happening until May 5. There will be discounts up to 90% off, flashย deals up to 50% off, free shipping without minimum spend, and 50% cashback fromย crowd favorites such as OPPO, Vivo, Realme, Colgate, Abbott, LโOreal Paris,ย Enfagrow, Procter & Gamble, Olay, Unilever, Nestle, Colourette Cosmetics,ย and Maybelline.
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Shoppers can also expect exclusive perks from ShopeePay. Get all-day free shipping vouchers and 55% cashback, both with no minimum spend. Buy โฑ10 worth of data for โฑ1, โฑ5 load for only โฑ1, and โฑ10 load for only โฑ5 with ShopeePay. Pay bills on Shopee and get up to 25% cashback, capped at 150 coins.ย ย
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For more information on the Shopee 5.5 Brands Festival, visitย https://shopee.ph/m/5-5-2. Download the Shopee app for free via
the App Store or Google Play.
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Shopee sounds like a really great program. I love the perks it has for customers.
That sounds like the portal to use if you're selling anything. If the big boys are using it, it must be good.
That is a great deal. I love the discount on shipping. That can be so costly sometimes.
Shopee sounds like a great platform. I love how they make the shopping experience so much easier.
We've all become so accustomed to online shopping with quick, cheap delivery! It makes so much sense for large brands to partner with a platform like Shopee or Amazon since customers are already on the platforms.
I think Shopee is indeed a big help to brands as well as to consumers. Shopee brings goods closer to buyers.
I've never heard of Shopee before. I'm not sure we have anything like that in the states.
I love that Shopee became an alternative way to purchase products. I like that they offer discounts and vouchers too!
Discounts up to 90% is pretty darn fabulous. I can definitely use a few things
I like how shopee take care of their buyers! i am a regular shopper there!
This pandemic also gives another opportunity like the dominance of ecommerce. And a reliable platform and logistic services is a must. Shopping is indeed more fun now (basta may pambili!).
Very interesting. I hadn't heard about this. Thanks for the info!
This sounds like a lovely program. Thanks for sharing about it. ecommerce is the way to go during this pandemic.