The Nursing Service Office of South Bacolod General Hospital is one of the first to taste the Bess Bayanihan Tray / Photo Credit: Mark Anthony A. Perocho
Bess Kusina has come a long in delivering affordable yet delicious food dishes to its customers. They say, if you want to stay in the business, you should find ways to satisfy your customers not only in the stomach but through their wallet as well.
In keeping with this principle, my favorite “kitchen”, Bess Kusina has introduced the Bess Bayanihan Tray. This is a set meal composed of rice, pork liempo, dried fish, eggplant, okra, chicharon, salted egg, fish, squid, shrimp, crab, fruit in season and their signature sauce/dip.
The seafood available for every variant promotes healthy diet.
Bess Kusina’s latest offering has a social significance. It aims to relive the bayanihan spirit among its customers. Bayanihan is an essence of the Filipino culture. It is helping out one’s neighbor as a community, and doing a task together, thus lessening the workload and making the job easier.
The Filipino culture of bayanihan is best displayed by the carrying of a house by almost all people in the barangay.
The bayanihan spirit is best described by the transferring of “bahay kubo”, the traditional Filipino house from one area to another. People in the barangay help in carrying the house, using wooden poles, cooking the food to be eaten after and other tasks. There will be a small gathering as a form of celebration and socialization.
By buying the Bess Bayanihan tray, customers are given the”feel” of the bayanihan spirit. Since the food may be eaten with barehands and with a group of friends or officemates, it promotes socialization or celebration.
The Bess Bayanihan Tray is carried to your doorsteps. To add to the bayanihan feel, Bess Kusina staff will deliver the food to your doorstep the “bayanihan way”, wherein they will carry both ends of the poles from the point of origin to the customer’s doorstep.